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IWC is quietly making a big move today with the announcement of IWC. Curated., a program dedicated to bringing a curated selection of restored timepieces to the market via select boutiques throughout the world. The goal here is to preserve…
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Sinn EZM 3 Goes All Black in New S Reference
We don’t often see new releases within Sinn’s Einsatzzeitmesser, aka Mission Timer, aka EZM series of watches, especially when it comes to the earlier models, but that’s exactly what we’re getting this week with a new EZM 3 S. The…
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The Deep Track Podcast: Ep. 76 – Christopher Ward, Albishorn, Hat Collecting & More
This week, producer Josh and I chat about a variety of new releases from the week from the likes of Christopher Ward, Albishorn, and more. Josh, who runs the Brooklyn Podcasting Studio, has a new project cooking that will focus…
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Christopher Ward Trims Up the Twelve in New 660
When Christopher Ward released the Twelve in 2023, an integrated bracelet sport watch design, I was initially critical of some of the design decisions that felt necessarily derivative, most notably the dial texture and color palette. While I stand by…
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Albishorn Reimagines the Yacht Timer with New Marinagraph
Albishorn is one of the most expressive and vibrant new brands operating at the moment thanks to a highly developed sense of personality that includes more than a whiff of levity. The brand has developed an ‘imaginary timeline’ against which…
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Massena LAB & Vianney Halter Tap Into Something Special with Old Soul
The folks at Massena LAB have proven remarkably adept at bringing collaborative visions to life across a wide range of styles and price points. Their partners range from the likes of Habring and Raúl Pagès, to Unimatic, and today, they’re…
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The Dive Watch Conundrum, and the Paulin Mara
Nolan Bushnell, who founded the video game company, Atari, in 1972, once said that the best games are easy to learn, and difficult to master. Now known as Bushnell’s Law, the idea is broadly applicable, and particularly poignant as it…
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Ming Wows with Art Deco Inspired 57.04 Iris
Ming is celebrating their eighth anniversary this year, and they’re taking the opportunity to introduce a new design language with a chronograph dubbed the 57.04 Iris. This watch introduces the brand’s fifth generation, which they refer to as a modern…