Category: Horological Musings
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Opinion: Taglines & Tool Watches
In 2017, Tudor launched their ‘Born to Dare’ tagline with a global campaign featuring none other than David Beckham sporting a Black Bay S&G. Like many taglines, this one leaves plenty of room for interpretation, but it’s primarily meant as a tribute to “both the extraordinary adventurers who wear Tudor timepieces and the visionary spirit…
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Rewind: The Dive Watch Conundrum, and the Paulin Mara
Nolan Bushnell, who founded the video game company, Atari, in 1972, once said that the best games are easy to learn, and difficult to master. Now known as Bushnell’s Law, the idea is broadly applicable, and particularly poignant as it relates to the modern dive watch genre. In the ever growing landscape of small independent…
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Rewind: A Great Watch Case is More than Its Measurements
One of the most taken for granted elements of a great watch design is the case. It is responsible for shaping the initial aesthetic of the watch as a whole, while also ensuring ergonomic stability. It’s a big ask, and when it works, it’s something you barely notice. In discussing some great neo-vintage cases with…
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![[Live Pics] Understanding the Ulysse Nardin Super Freak](https://thedeeptrack.com/wp-content/uploads/2026/05/UlysseNardin_SuperFreak_4.webp)
[Live Pics] Understanding the Ulysse Nardin Super Freak
Ulysse Nardin has hit a nice stride over the past 12 months, not least of which within their latest generation of the Freak, which saw a collaboration with Urwerk late last year, and made way for the world’s most complex time-only watch at Watches & Wonders 2026. The brand has always touted an impressive horological…
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Revisiting the Most Important Watch of 2025, The Rolex Land-Dweller
The most important watch release of 2025 has less to do with the watch itself, and more to do with what’s going on inside. All hyperbole aside, the Land-Dweller is not only a milestone for Rolex, but also represents a meaningful shift in how we should be thinking about horological innovation. As impressive (and important)…
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One Trend That 2026 Needs to Retain
When it comes to trends, more often than not we end up seeing what we want to see. In real, tangible terms, the ebbs and flows of the industry are driven by forces that, believe it or not, lay outside of the realm of enthusiast discourse. There is a trend that benefits both the broader…
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Final Thoughts: Watches & Trends of 2025
The watch industry experienced a rather tumultuous year in 2025, and while things appear to be heading in a more stable direction as we wind down the year, a few overarching trends have set hold. In reflection, 2025 did bring us some unique, interesting, and beautiful watch releases, along with a fair share of truly…