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We don’t get enough collaborations that result in a product expression on both ends of the partnership. Not because of business synergies or market overlaps, but because it can result in a more complete shared creative vision. Even if it…
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Omega Launches New Dark and Grey Side of the Moon Collections
In 1968, astronauts Frank Borman, Jim Lovell, and William Anders became the first humans to reach the moon, completing 10 orbits before returning to the earth. The mission was Apollo 8, and this was just the second manned space flight…
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Louis Erard Reveals Integrated Bracelet Design in New 2340 Collection
The integrated bracelet sport watch trend still has legs yet, it would seem, with a new design coming from none other than Louis Erard this week in the 2340 collection. The trio of watches represent a new vision from the…
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Sinn EZM 3 SW Sports White Dial, Black DLC Case
The great Sinn EZM 3 is getting an unexpected update this week in the form of a limited edition called the EZM 3 SW, and it flips the familiar aesthetic on its head by welcoming a white dial, and black…
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The Deep Track Podcast: Ep. 81, Value in Exotic Materials, Laureato Fifty, & More with Cait Bazemore
This week, watch journalist Cait Bazemore returns to the podcast to chat about new releases and trends in the industry. We discuss exotic materials of the case and the dial, and explore just how much value customers may find here,…
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Hublot & Daniel Arsham Push Boundaries with MP-17 Arsham Splash
Hublot is back at it this week with a new collaboration with their long time partner and ambassador, American artist Daniel Arsham. The two first made waves in 2024 with a pocket watch design called the Droplet, a rather unexpectedly…
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New kollokium Projekt 02 Gets Topographical
The kollokium Projeckt 01 was a revelation when it was first released in December of 2023, blurring the lines between the conceptual and the practical via neubrutalist design. A handful of variations later, the brand, which is something of a…
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Girard-Perregaux Celebrates 50 Years of the Laureato in Two-Toned Style [Live Pics]
Just a few weeks ago we broke news of a new caliber from Girard-Perregaux, the GP4800. Today, we’re getting a first look at the Laureato which the caliber will call home, and it’s none other than a 50th anniversary edition…