Oris is returning to their Big Crown Pointer Date collection to kick off 2026, and while this is a collection that has embraced more contemporary tones in recent years, there’s a huge amount of history to lean back into, and that’s exactly what we find here with a new take on the white and black ‘Bullseye’ dial. This is a look that dates back to shortly after the brand’s founding in the early 1900s, and while it certainly feels old-school, it doesn’t feel out of place today thanks to a continuous evolution of the idea over the generations. The result feels uniquely Oris, even if slightly polarizing, it’s never boring, and that’s a very good thing.
The Big Crown Pointer Date is exactly what it says on the tin, and at this point, it has firmly established itself at the core of Oris’ brand as we know it today, serving as a tether to their roots. The design has proven highly versatile in nature, and this two toned approach presents a very different vibe from the collection we’ve seen released in recent years. The Bullseye dial has an innate formality to it, like a black tie affair, while the red accents give a welcome hint of personality waiting for those who care to look for it.
The new Bullseye dial is set within a familiar 38mm steel case with bushed lugs and a, well, big crown set at three o’clock with no guards in sight. A distinctive coin edge bezel frames the dial, and ensures a tidy visual footprint on the wrist. This has classic proportions that might not break any moulds, but work perfectly in daily wear. A creamy white base hosts a large black circular frame and chapter ring that handle the hours and minutes, while the date numerals are rendered in red at the perimeter. The red tip of the pointer date hand reinforces this accent, and separates the functions of the watch in an easy to read manner.
Cathedral hands remain at the center of the dial and bring much of the old-school personality front and center, but the classic black over white scheme has a vibe all its own here. It’s a sharp look, and should have plenty of wardrobe versatility. Powering the watch is a base Sellita movement (Oris red rotor 754-1) with 41 hours of reserve. Yes, it is visible through an exhibition back.
This case gets a 19mm width between the lugs, which helps bring a near perfect sense of proportion to the whole design. I love it when brands consider these kinds of details, even if it makes the use of third party straps slightly more inconvenient. On that note, the black Cervo Volante sustainable deer leather strap goes pretty well with the whole look, but it’s nice to have options. Oris does offer a range of their own straps separately, including 19mm leather variations.
The Big Crown Pointer Date ‘Bullseye’ is available now directly from Oris, and is priced at $2,350. Oris