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  • Seiko 5 Sports Formalizes Pepsi Nomenclature in New Collaboration

    Aug 5, 2025

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    by

    thedeeptrack
    in News

    The ‘Pepsi’ nickname denoting a split red and blue bezel is finally officially a part of watch lore with the release of a new set of limited editions from Seiko. The color combo dates back to the early ‘50s and…

  • The MoonSwatch Mission to Earthphase Welcomes New Snoopy Dial

    Aug 3, 2025

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    by

    Blake Buettner
    in News

    MoonSwatch hype is set to swing back into full gear this week with the reveal of a new, somewhat unexpected addition to the fold that will be available for a limited time beginning August 9th. The new MoonSwatch is called…

  • Isotope Reveals Four Expressive Hydrium Limited Editions

    Aug 1, 2025

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    by

    Blake Buettner
    in News

    It’s no secret that the micro brand/small independent space is rife with creativity when it comes to creating watches that push the envelope. Exploring the space is like a breath of fresh air coming from the mainstream, where conservative trends…

  • New Seiko Speetimer References SPB513 & SPB515 Capture the ‘70s

    Jul 31, 2025

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    by

    Blake Buettner
    in News

    Seiko’s historic Speedtimer collection is receiving new references this week, which include a trio of Datsun themed LEs alongside three regular production references. The watches capture Seiko’s classic chronograph design language, and the two time and date examples, the SPB513…

  • The Retro Versatility of the Brew Metric (A Perfect Summer Watch)

    Jul 30, 2025

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    by

    Blake Buettner
    in Horological Musings

    The year 2021 represented a bit of a wild time in the watch space. The whole pandemic thing was still sorting itself out, and home stricken enthusiasts dug into their hobbies even further. Brands were eating good, and so were…

  • Bremont Finds Their Roots with New MB Meteor

    Jul 29, 2025

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    by

    Blake Buettner
    in News

    Bremont has made some rather interesting moves in recent years, and while they haven’t always panned out, they never completely abandoned the core themes that once made the brand great. When I first encountered the brand around 2012, a few…

  • The Deep Track Podcast: Ep. 72 – Vintage Cars, A New Zeitwerk, & More with Wilhelm Schmid

    Jul 25, 2025

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    by

    thedeeptrack
    in Podcast

    This week, Wesley Smith joins the podcast to chat with Wilhelm Schmid, the CEO of A. Lange & Söhne. This weekend marks the second edition of the Concours of Elengace Germany, and A. Lange & Söhne continues their partnership with…

  • [Live Pics] A. Lange & Söhne Zeitwerk Date Welcomes Pink Gold Case

    Jul 25, 2025

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    by

    Blake Buettner
    in News

    The Concours of Elegance Germany is kicking off this weekend along the shores of lake Tegernsee after a successful inaugural edition in 2024. In addition to the classic cars on display, German watchmaker A. Lange & Söhne, who serves as…

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