TAG Heuer is returning to their relationship with Gulf Oil with a new Formula 1 Automatic Chronograph featuring the brand’s iconic blue and orange colors set within a titanium case. The two brands share a history of appearing next to one another, from the 1971 film LeMans, to the first formal collaboration in 2005 (Monaco CW2118). It’s a well proven formula at this point, and one that brings a bit of levity to an otherwise all too serious space. The latest addition to the Gulf x TAG Heuer collaborative space is a Formula 1 chronograph with two vertical stripes down the side of the dial, bringing the famous blue and orange to life for the fourth time within this collection.
The Formula 1 Automatic Chronograph was introduced in early 2025, appearing alongside an existing quartz powered Formula 1. The modern design is angular, and at 44mm in diameter and 14.5mm in thickness, quite robust. The relatively short lug and use of titanium for the case and bracelet kept the watch well within wearable range, however. The design presents a clear contrast to what we see in the Carrera collection, which is a good thing of course, all while retaining a clear Formula 1 design DNA.
Truth be told, this is a more interesting case than you might expect. There are angles and recesses that work together to elevate the design as a whole. These details make it a great candidate for a collaboration such as this with Gulf, as the palette can be expanded beyond the usual places. Sure enough, the orange color extends to the barrel containing the movement, which is visible under the bezel where the case allows for a view.
This isn’t a watch aiming to fly under the radar, so the big colors are maximized with the stripes arranged on the dial, as well as within the chapter ring and timing hands. There’s no mistaking the theme here, and to drive it all the way home, the word ‘Gulf’ appears in the carbon bezel insert framing the dial. It’s a little on the nose, and that’s exactly the point.
Inside, TAG Heuer is using the trusty caliber 16, which sits behind a closed engraved caseback. This keeps the watch on the thick side, and with just 48 hours of reserve, it’s not exactly up to modern standards at this point, but its use keeps the price within any kind of sane territory at $6,300. Just 1,000 pieces will be produced, with availability this summer. TAG Heuer
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