Tag: TAG Heuer

We don’t get enough collaborations that result in a product expression on both ends of the partnership. Not because of business synergies or market overlaps, but because it can result in a more complete shared creative vision. Even if it is, as is the case here, between two very corporate entities. Earlier this week, TAG…

Summer is in full swing, and so are the bright, colorful watch releases looking to capture the season. As much as I don’t advocate for thinking of watches in seasonal terms, there’s no denying that it produces some pretty great colorways. TAG Heuer has a knack for bringing some great colors together, and their latest…

Heading into round eight of the 2025 Formula 1 season in Monaco we’re getting a trio of new releases from TAG Heuer, in what has become an annual occurrence for the brand. This is TAG Heuer’s first year as a title sponsor, so it’s a bit different this time, and the watches being released follow…

TAG Heuer struck a chord with a new 39mm ‘Glassbox’ interpretation of the historic Carrera chronograph back in 2023, and it’s an execution that’s proven remarkably versatile in the years since. The brand has brought a range of color configurations and materials to the collection, all of which seem to work well in their own…

In October of last year, LVMH Group and Formula 1 announced a new 10 year global partnership, a move that would see Rolex exit as the sport’s official timekeeper. With the announcement came quick speculation as to which LVMH brand or brands might fill the now vacant role, and this week we get the largely…

TAG Heuer doesn’t often render their famous square chronograph in titanium, but it’s something they’ve embraced for special edition variations of the watch in recent years. At the 2021 Monaco GP, TAG Heuer released a grade 2 titanium Monaco with a gray and black dial, and this year, heading into the Singapore Grand Prix weekend,…