Tag: TAG Heuer

TAG Heuer has clearly been having a lot of fun with the modern generation of the classic  Formula 1 watch. From the collaborations to limited editions, it’s a watch that seems to be firing on all cylinders, taking full advantage of the brand’s newfound status Formula 1’s (the sport) official timekeeper. With the Miami GP…

2026 will mark the second year of TAG Heuer’s return to Formula 1 as the official time keeper. Fans of the sport will have noticed the oversized TAG Heuer F1 watch head mounted above the pit lane as the cars head out to track, and I suspect that watch will continue to play a role…

TAG Heuer introduced a slew of new Carrera models to ring in this year’s LVMH Watch Week, and alongside a new 41mm glassbox design (and a trick split second chronograph) we also find a new Carrera Seafarer boasting a very old-school colorway. The new Seafarer builds on the contemporary concept first seen in a collaboration…

TAG Heuer and the stylish minds at fragment design have developed what seems to be a lasting and productive relationship, this week delivering yet another take on the classic Carrera chronograph. Like the previous iterations we’ve seen, this one is, well, pretty cool. Fragment design, from the mind of Japanese designer extraordinaire, Hiroshi Fujiwara, uses…

32 years ago today, Ayrton Senna claimed what would be his final victory in F1 at the 1993 Australian Grand Prix in Adelaide. As we head into the late racer’s home Grand Prix in São Paulo, Brazil for the 21st round of the 2025 Formula 1 season, TAG Heuer is taking the opportunity to celebrate…

We don’t get enough collaborations that result in a product expression on both ends of the partnership. Not because of business synergies or market overlaps, but because it can result in a more complete shared creative vision. Even if it is, as is the case here, between two very corporate entities. Earlier this week, TAG…