Author: Blake Buettner
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Video: The Perfect Diver for (Around) $3,000 feat. Sinn, Omega, & Tudor
Okay, so there is probably no such thing as a ‘perfect’ dive watch, but there are plenty that come pretty close. A good diver has the capacity to be so much more than a literal diving tool, often making great daily wear candidates that can handle a fair share of abuse on land as well…
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The MoonSwatch Gets Snoopy Treatment in Mission to Moonphase
After weeks of teasing, SWATCH officially revealed the Snoopy MoonSwatch this week, once again sending the community into a flurry of hype over the dual signed bioceramic Speedmaster. The watch represents a culmination of the collaborative efforts between the two Swatch Group brands, bringing one of the Speedmaster’s most famous cartoon companions to life in…
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New US Based Independent Watch Brand Fleming Makes Debut
New US based independent watch brand, Fleming, makes a stunning debut with the help of Casper Ruud.
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Video: Military Watches & The Tornek Rayville ‘Blakjak’ Type 7B
The Tornek Rayville Blakjak Type 7B is an exemplary military inspired tool watch that tells the story of the SANDY 660.
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The Rolex GMT-Master II 126710BLRO Retrospective & the Future of the ‘Pepsi’ GMT
The Rolex GMT-Master II 126710BLRO is the modern evolution of the Pepsi bezel GMT, but where does it go from here?
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Video Review: The IWC Ingenieur Automatic 40 3289
Back in 2020, with much of the world in lockdown, the watch industry was entering something of a supercharged state. Hype was building to an all-time high, and a certain era of retro styled integrated bracelet sports watches were leading the charge. Brands with anything resembling an integrated sports watch in their back catalog rushed…
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Piaget Captures ‘80s Essence with New Polo 79
I’ve long sung the praises of Piaget for their uncanny ability to capture the look and feel of specific eras with an exceptionally high level of execution in the process. Their jewelry, and even some of their watches, are like small time capsules, evoking all the emotion of a mid century aesthetic. This ability was…
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VIDEO: How I Approach Watches
I often struggle with how to think about watches, and my approach to them over the years likely reflects that fact. Looking back, it’s easy to identify what I like and how my tastes have changed and matured, but it’s less easy to identify why, exactly. To that end, I’ve spent some time reflecting on…