Category: News
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Unimatic x Massena LAB Reveal Titanium Modello Quattro ref. U4S‑T‑SPW for Geneva Watch Days
In what has become a rather comfortable collaborative partnership, Unimatic and Massena LAB are once again coming together for a special release marking the 2025 Geneva Watch Days show. The watch is a Modello Quattro ref. U4S‑T‑SPW, a familiar template that’s making use of some unexpected materials and color scheme to round out the NASA…
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Dennison Expands ALD Collection with New Dual Time Design
Dennison is introducing the first complication into their ALD collection this week in the form of a throwback dual time configuration that combines the dial materials we’ve seen from the brand to date. The new portion of the collection is launching with 12 distinct references that split the dial into two sections, some more literally…
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IWC Introduces Hand Picked Pre-Owned Selection called IWC. Curated.
IWC is quietly making a big move today with the announcement of IWC. Curated., a program dedicated to bringing a curated selection of restored timepieces to the market via select boutiques throughout the world. The goal here is to preserve and celebrate their history in a way that allows the public to be a part…
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Sinn EZM 3 Goes All Black in New S Reference
We don’t often see new releases within Sinn’s Einsatzzeitmesser, aka Mission Timer, aka EZM series of watches, especially when it comes to the earlier models, but that’s exactly what we’re getting this week with a new EZM 3 S. The EZM 3 first appeared in 2001, representing the brand’s uncompromising take on the dive watch…
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Christopher Ward Trims Up the Twelve in New 660
When Christopher Ward released the Twelve in 2023, an integrated bracelet sport watch design, I was initially critical of some of the design decisions that felt necessarily derivative, most notably the dial texture and color palette. While I stand by that assessment, the collection has since blossomed into a range of more diverse designs, many…
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Albishorn Reimagines the Yacht Timer with New Marinagraph
Albishorn is one of the most expressive and vibrant new brands operating at the moment thanks to a highly developed sense of personality that includes more than a whiff of levity. The brand has developed an ‘imaginary timeline’ against which they draw inspiration for period style pieces that draw on many of the tropes of…
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Massena LAB & Vianney Halter Tap Into Something Special with Old Soul
The folks at Massena LAB have proven remarkably adept at bringing collaborative visions to life across a wide range of styles and price points. Their partners range from the likes of Habring and Raúl Pagès, to Unimatic, and today, they’re adding a new, rather illustrious name to the list with a watch called Old Soul…
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The Dive Watch Conundrum, and the Paulin Mara
Nolan Bushnell, who founded the video game company, Atari, in 1972, once said that the best games are easy to learn, and difficult to master. Now known as Bushnell’s Law, the idea is broadly applicable, and particularly poignant as it relates to the modern dive watch genre. In the ever growing landscape of small independent…