Author: Blake Buettner

  • Introducing: Straum Frozen Metal Titanium

    Introducing: Straum Frozen Metal Titanium

    Norwegian based brand Straum has a strong track record when it comes to interesting dials, be it in color or in texture. Sometimes both. The designs are geared towards ‘adventurers and explorers’ but that doesn’t have to mean boring at all costs. Straum isn’t shy about taking inspiration from their surroundings, from the Borealis, to…

  • Introducing: Zenith Chronomaster Original Paris Edition

    Introducing: Zenith Chronomaster Original Paris Edition

    Zenith returns to the city of Paris for inspiration with a new Zenith Chronomaster Original featuring a verdigris gradient dial. This watch picks up where the Defy Skyline Edition Paris left off back in 2024, showcasing a wholly unique dial for the collection, and this time, the watch also welcomes Zenith’s new folding clasp, the…

  • Introducing: TAG Heuer Formula 1 Chronograph Gulf Edition

    Introducing: TAG Heuer Formula 1 Chronograph Gulf Edition

    TAG Heuer is returning to their relationship with Gulf Oil with a new Formula 1 Automatic Chronograph featuring the brand’s iconic blue and orange colors set within a titanium case. The two brands share a history of appearing next to one another, from the 1971 film LeMans, to the first formal collaboration in 2005 (Monaco…

  • Grand Seiko Updates Evolution 9 Collection with Nine New References

    Grand Seiko Updates Evolution 9 Collection with Nine New References

    Grand Seiko is expanding their Evolution 9 collection with nine updated references that will serve as core pieces, spanning two different sizes, two different material options, and both U.F.A. Spring Drive and pure mechanical calibers. The slew of releases stand in contrast to the staggered releases we’ve seen from the brand in the past, and…

  • Hands-On with New Toric and Tonda PF Watches from Parmigiani Fleurier

    Hands-On with New Toric and Tonda PF Watches from Parmigiani Fleurier

    Parmigiani continues to methodically build on the momentum of their core collections with new Toric and Tonda PF watches that expand the vision of each. The Toric in particular remains one of the most compelling glow-ups to be released in recent years, and it’s a collection that has welcomed additional complications, from a chronograph to…

  • G-Shock G-LIDE Gets Translucent Case in New GBX5600

    G-Shock G-LIDE Gets Translucent Case in New GBX5600

    G-Shock is bringing an update to their pseudo smart watch platform, the G-LIDE, in a new reference GBX5600 that sees the use of a translucent case shroud, providing a refreshing look for the high-tech take on the classic 5600. This watch may feature an impressively modern feature set, but the G-LIDE itself dates back to…

  • Introducing: Ulysse Nardin Welcomes New Generation of Freak X

    Introducing: Ulysse Nardin Welcomes New Generation of Freak X

    The Ulysse Nardin Freak is experiencing something of a resurgence, with a new vision of the famously innovative design flourishing in both the highest echelons, and now at the entry level. This week, we’re getting a new generation of the Freak X, a watch that translates the Freak DNA into an all around more wearable…

  • Introducing: J.N. Shapiro Radiant Monopusher Chronograph

    Introducing: J.N. Shapiro Radiant Monopusher Chronograph

    Monopusher chronographs are enjoying a good run in recent years, with plenty of interesting examples to be found from all manner of brands high and low. This, along with more simple interpretations of the chronograph in general, is a trend I’m very much here for. Today, we’re getting a new watch that ticks both of…