In one of the more unlikely collaborative efforts in years, H. Moser has somehow connected with Rebook to bring back their classic ‘Pump’ branding that first debuted in 1989. In a year that saw the release of one of the greatest sneaker designs of all time, Tinker Hatfield’s Jordan 4, Reebok needed to swing for the fences, and they did just that with a sneaker called the Pump, which used an inflatable chamber in the tongue to provide a ‘custom’ fit on the fly. The shoe was a cultural touchstone, culminating in Dee Brown’s famous “Peek-A-Boo” dunk in the shoes to win the 1991 Slam Dunk Contest.
Okay, so maybe it hasn’t aged quite as gracefully as the Jordan 4, but the Pumps had a huge personality largely defined by the era. Not only did the design resonate with a generation, but the technology was captivating in a way shoes hadn’t really been up to that point. Catch friend of the site, and podcast alum Nick Engvall’s interview with the creator of the Pump, Paul Litchfield, right here. If you grew up in the ‘80s and ‘90s, you likely have your own memories around the release of this show. Somehow, and for some reason, the good people at H. Moser saw fit to use this shoe as inspiration for a new Streamliner. I’m sure glad they did.
The unlikely pairing has resulted in one of the more memorable watches of the show thus far, and that comes down to how H. Moser has expressed their own ‘Pump’ vision. This Streamliner uses a handwound HMC 103 manufacture caliber (a modified HMC 500) that is wound by using a pusher in the side of the case that takes on the appearance of the original Pump presser as seen on the tongue of the sneaker. A power reserve indication is the only complication on the dial, and takes on the same vibrant orange as the pusher. A single press can provide an hour of reserve, and once full, the pusher can still be used because why not.
All of this is housed in a trim 40mm variation of the streamliner case that measures 11.4mm in thickness with a highly domed crystal. The case is being offered in two colors, white and black, each rendered in forged quartz, with a titanium inner portion holding the movement. The production method means no two cases will be alike, and both feature a matte surface texture. This compliments the theme and overall aesthetic of the shoes, with a more toned down feeling than a polished or finely finished metal. But make no mistake, this is still firmly a luxury item, and one that costs $39,900 at that. Reasonable in H. Moser terms; a bit less so in Reebok terms.
H. Moser will produce 250 pieces of each colorway, and they will come with a custom designed pair of Pump sneakers from Reebok. Yes, the brand still makes this fascinating technology. Overall, these watches have brought a welcome bit of levity to Watches & Wonders 2026, which is something H. Moser has become quite adept at. This collaboration is about culture, creativity, and capturing that same excitement we had around the shoes in the ‘90s. H. Moser
