As many brands lean into big colors for the summer, Hublot is bringing back their Essential Gray in the Classic Fusion collection this time around. This week the brand is revealing a new pair of Classic Fusion references in 42mm and 45mm, each receiving the Essential Gray treatment resulting in a subtle monotone appearance. This is the third such application of Essential Gray, with the first two appearing the Big Bang Unico, and Spirit of Big Bang collections. The colorway looks to be right at home in the Classic Fusion collection, as there are minimal complications to get in the way of the sweeping gray tones.
The Classic Fusion, as the name suggests, represents the core design language put forth in 1980 by founder Carlo Crocco. The ‘fusion’ represents the unorthodox combination of precious metal materials and sporty rubber, something that hasn’t always been in vogue, but has clearly caught on in recent years. The modern Classic Fusion is a direct evolution of this concept, and while the materials have changed in some cases, the concept is more relevant now than ever.
The theme, paired with the ‘porthole’ aesthetic (something not original to the brand), has made Hublot the subject of ire for some, but the brand has shown maturity in their approach as they’ve grown. They have held fast to their identity, and that has served them well, even if it isn’t for everyone. As we say, watches that elicit emotion are doing something right. Hublot walks a fine line there, but there’s no arguing that the Classic Fusion concept has proven to have some staying power.
The Classic Fusion in Essential Gray is boiled down to the basics, with no colors or much contrat to rely on, just the shapes represented in the case remain. Thankfully, this is a case with some character. In both sizes, the case is rendered in titanium, creating a natural warm match for the gray tones happening throughout, as well as providing a lightweight experience on wrist. Each measures under 11mm in thickness as well, so despite the relatively large diameter, these should wear just fine. There’s also no traditional lug integration, so the case follows the strap connection at an angle.
Hublot is using their HUB1110 and HUB1112 movements (in the 42mm and 45mm cases respectively), which are based on the Sellita SW300 (I know, I know). I actually don’t mind the use of this movement here, so long as the price reflects it, and in this case Hublot is shaving it pretty close. The strap is a mix of gray rubber and fabric that’s meant to lean into the casual/sporty nature of these things. My only real complaint here is the lack of a 38mm option.
The Hublot Classic Fusion Essential Gray collection is available now exclusively online, and is priced from $8,500. Hublot