Category: News

  • Baltic Presents Take on the Cocktail Watch with New Prismic

    Baltic Presents Take on the Cocktail Watch with New Prismic

    There are a number of French watch brands making an impact on the industry, and perhaps none more so than Baltic. The Paris based brand has proven adept at bringing their mid-century inspired original designs to life at approachable price points. Their aesthetic generally falls into the ‘classic’ category that’s easy to understand, and feels…

  • Longines Celebrates 70 Years of the Conquest

    Longines Celebrates 70 Years of the Conquest

    Watch brands love taking advantage of anniversary dates to release new watches, and Longines is ringing in 70 years of their Conquest collection with the new Heritage Central Power Reserve. This watch is a celebration of the Conquest’s history, and takes inspiration from the late ‘50s to bring us a unique, and quite beautiful, take…

  • F1 News: Tudor and H. Moser to Make Presence Felt On the Grid

    F1 News: Tudor and H. Moser to Make Presence Felt On the Grid

    The world of motorsport is no stranger to watch brands, from brand ambassadors to to team sponsors right on up to series sponsors, the sport is inundated with watch brands. For the upcoming 2024 Formula 1 season, a new pair of brands will be making their debut on the grid, and they are Tudor and…

  • The Zenith Chronomaster Sport Now in Titanium

    The Zenith Chronomaster Sport Now in Titanium

    Zenith introduced the Chronomaster Sport collection in 2021, pushing a slightly more modern direction for the collection alongside the more heritage driven Chronomaster Original watches. The black ceramic bezel paired with white and black dial options proved a popular move for the brand, propelling the Chronomaster to popularity with an entirely new generation of enthusiasts.…

  • Piaget Captures ‘80s Essence with New Polo 79

    Piaget Captures ‘80s Essence with New Polo 79

    I’ve long sung the praises of Piaget for their uncanny ability to capture the look and feel of specific eras with an exceptionally high level of execution in the process. Their jewelry, and even some of their watches, are like small time capsules, evoking all the emotion of a mid century aesthetic. This ability was…

  • New Grand Seiko SBGE305 is Ready to Welcome Summer

    New Grand Seiko SBGE305 is Ready to Welcome Summer

    Grand Seiko has proven themselves adept at capturing the subtle nuances of their surroundings, wielding the ever changing landscape as design inspiration to create some of the most unique dials in the industry. This week, Grand Seiko is introducing a new GMT reference SBGE305G limited edition with a dial inspired by Japan’s Hotaka mountain range…

  • Schofield Introduces New Form Factor in Light Field Watch

    Schofield Introduces New Form Factor in Light Field Watch

    The Schofield Watch Company is an enigmatic British brand that’s known for their lighthouse inspired design motifs, and long term commitment to sustainable business practices. They are also known for using a single case architecture since their inception in 2008 and launch in 2011. The case, while quite unique and distinctive in design, featured a…

  • Bonus Podcast: LVMH Watch Week

    Bonus Podcast: LVMH Watch Week

    2024 release season is officially in full swing with LVMH Watch Week kicking things off in Miami this week, featuring new releases from the likes of TAG Heuer, Zenith, Hublot, and Bulgari. We’ve covered some of the new watches over the course of the week, and will be bringing you more in-depth thoughts as we…