Author: thedeeptrack
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The IWC Ingenieur 3239 Retrospective
The IWC Ingenieur has a varied past that spans multiple generations and identities, having reinvented itself most recently in 2023 with a hard reset back to its Gerald Genta era design language. It was a move IWC enthusiasts had been asking for since CEO Chris Grainger took the reins from Georges Kern back in 2017.…
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The Deep Track Podcast: Ep. 3 – Asher Rapkin
In this episode of The Deep Track podcast, we welcome Asher Rapkin of Collective Horology to discuss some of the 2023 trends and themes that we think will have an impact on 2024. Collective Horology is a retailer of 9 watch brands, and is known for the inventive collaborations from watch brands such as Zenith,…
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A Year In Watches & More – 5 Takeaways from 2023
This year presented a distinct regression to the norm for the watch industry and its inhabitants, a hangover from the whirlwind Covid era which sent demand, hype, and prices soaring to unsustainable levels. While there may have been some pain for some, 2023 could be considered a healthy year overall, with the incorporation of new…
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IWC Hits the Big Screen with New Perpetual Calendar Aquatimer
Creating a complicated dive watch presents some unique challenges, making for a tricky subcategory of the genre. A dive watch is meant to be simple and easy to use in compromised visibility, afterall, so the idea of layering in any unnecessary information runs counter to the core purpose of the watch. But that doesn’t mean…
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Hands-On with the Travis Scott x Audemars Piguet ‘Cactus Jack’ Perpetual Calendar
Of all the unexpected collaborations and partnerships we saw in 2023, none were as big a surprise as Audemars Piguet releasing a Cactus Jack QP in collaboration with Travis Scott. Not because of the individuals involved, this is hardly APs first foray into the world of hip hop, but because of the result: a 200…
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The Deep Track Podcast: Ep. 2 – Dana Li
In this episode of The Deep Track Podcast, we welcome Dana Li of Tell the Time to discuss the trends and cultural moments of 2023 that still have weight. We reflect on a hectic year of releases, news, growth in some areas, decline in others, and a few hidden gems we think are worth a…
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Breitling Closes Their Year On Superocean Heritage Note
Breitling has had an eventful 2023 in total, capping off generational updates to nearly every one of their collections. No, we didn’t get a new Areospace (fingers crossed for ‘24 on that one), but we have seen a step forward in connecting their classic nameplates, from the Avenger, to the Avi, to the Superocean, each…
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Introducing Kollokium Projekt 01, an Exercise in Neubrutalist Horology
Truly novel ideas are few and far between when it comes to releasing a new watch, especially these days. The crowded landscape is largely homogeneous, separated by small details that create contrast between different flavors of dive watch or dress watch. A well understood design code has emerged, and that’s not a bad thing. It’s…